Quick Service Restaurant
Quick Service Restaurants (QSRs) – FnB Owners/Operators as the naming suggests focuses on providing customers with food as quickly as possible. Hence their target Audience as much as atmosphere for dine-in being great, are focused on getting the value of the meal based on the the parameter of (1) Shortest Order-Payment-Collection of Food, versus (2) Satisfaction of the meal consumed in taste and convenience – that suits their ease of lifestyle.
The Competition for QSRs is among the most heated, fast-paced landscape faced with new brand names constantly chipping away at market share. Hence Customer Loyalty, constant engagement via customer touchpoints are crucial, with various software such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
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Other Target Audiences